Welcome Remarks

• Rob Rasko, CEO, The 614 Group
• Julia Smith, Partner, London, The 614 Group

Uncensored and Unleashed – An Honest and Truthful Take On The Industry

Uncensored and unleashed – an honest and truthful take on the industry and sets the scene for the day ahead. Amy will explain why the f**k should we care about brand safety. She will talk openly and honestly on the issues facing our industry and says it like it is!

• Julia Smith, Partner, London, The 614 Group
• Amy Kean, Brand and Innovation Director, Partner, &us

Exclusive Original Research Findings Presented by TAG: The EU Fraud Benchmark Study – Spotlight in the UK
Presented by TAG

Nick Stringer, VP, Global Engagement & Operations at the Trustworthy Accountability Group (TAG) will discuss the findings of their latest EU Fraud Benchmark Study, with a spotlight on the UK, which found a 94 percent reduction in digital advertising fraud when advertisers used TAG Certified distribution channels, as compared to industry norms.

• Nick Stringer, Vice President, Global Engagement & Operations, TAG
  

Brand Safety and Brand Suitability: Why Not All Advertisers Should Be Treated Equally
Presented by Channel Factory

What is the difference between brand safety and brand suitability, and how should brands think about these two concepts when crafting a contextual targeting and video strategy? Brand safety is a set of measures that is universally unsavory for a brand. Brand suitability assures that brands avoid content that may not speak specifically to their brand message. Not all brands should have the same suitability approach, and should think about having an approach that is tailored to their specific needs. This discussion will feature Channel Factory CEO Tony Chen, Hello Fresh’s Carolina Vicente, and Brand Advance’s Chris Kenna, who will weigh in on the value of brand suitability and what best practices can help guide a successful suitability approach.

• Hannah Beanland, Global Ops Director, Dentsu
• Mattias Spetz, Managing Director, Europe, Channel Factory
• Chris Kenna, Founder, Brand Advance
• Carolina Vicente, Director, Hello Fresh

Morning Break

Identity Is the New Oil, But Should It Be?

In 2019 GDPR became the law, and in its aftermath came announcements from the browser owners regarding the future of the cookie. However we all know targeted media works better than un-targeted. How will we approach data in new ways, how do we think of the concept of identity targeting and hyper personalisation got us into a mess on privacy issues. Data is so relevant and when it is used in a broad way, it can successfully deliver insights in planning and allow us to be smarter with creative and optimise more effectively for campaign planning. In this session our panellists will frame the terms, uses and best practices regarding data and identity in today’s world.

• Rob Rasko, CEO, The 614 Group
• Lara Izlan, Director, Advertising Data & Analytics, ITV
• Tom Burns, Director, Digital Standards and Partnerships, RoW, Publicis Media
• Saiful Ahmed, Director of Ad Technology, OMG EMEA

Does Advertising Measure Up?

Advertising Measurement – Is the long tail dead? Big issues on privacy, targeting and measurement will be debated in this session by agency, brand, tech and publisher. Should you be trading in the open auction? What processes and tools should advertisers have in place? Noone is saying that advertisers shouldn’t touch the open auction, but calls are being made now about how to effectively market to the open auction? How do you also make sure you are adhering to GDPR and still able to target without cookies? How brands use first party data? Can we take learnings from pre-GDPR ? How do we evolve and maximise our audiences now? The data driven mindset debated and reevaluated. Brand safety, digital responsibility and applying measurement to that. Pre and Post Corona.

• Seb Joseph, Editor, Digiday
• Andy Morley, CRO, ESI Media
• Stevan Randjelovic Director, Brand Safety & Digital Risk, EMEA GroupM
• Deborah Holloway, Digital Media Manager, Clarins

How to Build a Sustainable Data Led Business and Still Protect Consumer Data

Two agency heavy weights will share how they are protecting consumer data and building data led businesses. The session will also touch on GDPR in practice and what has been learnt over the last 12 months. The expert panel will then impart their knowledge of how they are dealing with data protection, in particular, protecting consumer data. This dynamic panel looking at the role of data for long term success will be chaired by Ellie Edwards Scott and Dentsu, Zenith and Infectious Media will share how they are protecting consumer data, how they are implementing GDPR in practice and what they have learnt. The session will be 30 mins and will enable the panelists to share how they are each dealing with the challenges and provide real guidance on best practices. It also provides a view from 2 different sized agencies and how this impacts how they manage data. If the ideal is to collect data safely and trade it mindfully, can this be done? The answers will be provided during this highly topical session.

• Ellie Edwards Scott, Co-Founder, The Advisory Collective
• Dan Larden, Managing Partner, Product and Partnerships, Infectious Media
• Ruth Cartwright, Managing Partner, Dentsu

Lunch Break

CTV & OTT: Get Clear On What You’re Buying
Presented by DoubleVerify

Consumption of Over-the-top (OTT) content is on the rise, and Connected TV (CTV) is one of the fastest growing environments for consumers to access this content. In fact, this increase in consumer demand for OTT is fueling a paradigm shift in global linear TV advertising spend. Marketers are following the trend in how consumers watch long-form video content, and are allocating more of their media budgets to OTT platforms like CTV. This informative session will explore the differences between CTV and OTT, and look at how quality is being measured in this channel.

• David Goddard, Senior Director, Business Development, EMEA
• Melinda Clow, Head of Programmatic Activation, Omnicom Media Group UK.
• John Ross, Associate Director of CTV Products, DoubleVerify
•  Patrick Morrell, Director, Strategic Publishers & TV Development, The Trade Desk

Creating An Environment Where Trust and Transparency Can Flourish
Presented by EMX

This session will debate the challenges of ensuring transparency, trust, and the essential steps that must be implemented to achieve high levels of safety in media transactions. Our panel of experts will dive deep into what transparency means in programmatic today, and what needs to be considered. If you don’t want to end up being the headlines for all the wrong reasons, then this session is a must-attend.

• Victoria Usher, CEO & Founder, GingerMay
  
• Chris Guenther, SVP, Global Head of Programmatic, NewsCorp
• Jon Walsh, SVP Strategy, Europe, EMX 
• Ed Couchman, GM, UK Business Solutions, Snap Inc.

How To Power Contextual Intelligence In a Post-Cookie World
Presented by Oracle Data Cloud

The cookie as we know it is on its way out. While the concept of ‘context’ for brand safety and suitability in digital is not a new phenomenon, the technology that underpins these solutions has undergone tremendous change and evolution, and will continue to do so in the future. It’s never been more important for digital advertisers to have the ability to understand the nuances of the types of content their advertising appears alongside. What will the key to finding brand-suitable environments for advertising be in the future? Join Oracle Data Cloud’s Chief Product Officer, Derek Wise, and Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud, as they discuss brand suitability: past, present, and future, demonstrating how you can ensure you’re best positioned to leverage the latest technology in the service of your digital media campaigns.

• Derek Wise, Chief Product Officer, Oracle Data Cloud
• Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud

• Rob Rasko, President, Brand Safety Series
• Julia Smith, Partner, London, The 614 Group